In today’s world, conscious consumerism is on the rise. People are becoming more aware of the impact their purchasing choices have on the world around them, and one area where this is particularly evident is in the beauty industry. As consumers, we have the power to make a difference by supporting brands that align with our values, and one way to do that is by choosing to buy from Black-owned beauty brands.
By purchasing from Black-owned beauty brands, we can not only support entrepreneurs from marginalized communities but also contribute to closing the racial economic gap. These brands are not only creating high-quality products but are also committed to making a positive impact on the world.
In this article, we will explore 10 Black-owned beauty brands that are making waves in the industry. From skincare to cosmetics, these brands are natural, vegan, and cruelty-free, ensuring that you can look and feel good without compromising your values.
1. Urban Serenité Apothecary
Urban Serenité Apothecary is a brand that is all about holistic health. The founder was inspired to create this brand after experiencing negative reactions to traditional beauty products. All products by Urban Serenité Apothecary are handmade in small batches using pure, plant-based, eco-friendly ingredients that are certified organic whenever possible. From bath soaks to aromatherapy roll-ons and muscle salves, this brand has everything you need to take care of your body and mind.
Shop Urban Serenité Apothecary products here
2. Mented Cosmetics
Mented Cosmetics was founded with the belief that every woman should be able to find herself in the world of beauty, regardless of her skin tone. This brand offers a wide range of products, including lipsticks, glosses, brows, cheeks, eyes, and nails. All Mented products are cruelty-free, paraben-free, vegan, and non-toxic, ensuring that you can enhance your natural beauty without compromising your values.
Shop Mented Cosmetics products here
3. Rosen Skincare
Rosen Skincare is on a mission to change the way we treat acne and promote healthy skincare. This brand offers a simple and effective line of products that have received rave reviews. With a focus on affordability and using all-natural ingredients, Rosen Skincare provides a range of products that help with acne and promote overall skin health. Their website is also a valuable resource, providing information on how each product and its ingredients work to improve your skin.
Shop Rosen Skincare products here
4. People of Color
People of Color is a nail polish brand that offers a wide range of bright, punchy colors designed to flatter darker skin tones. This vegan, cruelty-free, and non-toxic brand is perfect for those who “live in color.” What sets People of Color apart is that their polishes are free of five common chemicals found in traditional nail polishes, including formaldehyde. With People of Color, you can express yourself with vibrant colors while supporting a brand that aligns with your values.
Shop People of Color products here
5. Nola Skinsentials
Nola Skinsentials is a vegan skincare brand that caters to millennials and offers products suitable for all ages. This brand has gained a loyal following with its iconic serum, pumpkin spice mask, and extensive line of cleansers, toners, and masks. Nola Skinsentials’ handcrafted products are plant-based, cruelty-free, and priced affordably. They even offer “try me” sizes so you can discover the perfect products for your skincare routine without breaking the bank.
Shop Nola Skinsentials products here
6. Kaike
Kaike believes that skincare should be as easy as a piece of “Kaike.” This brand focuses on multi-purpose products that embrace minimalism. Their butters can be used from head to toe, serving as a hair serum, body butter, and facial moisturizer. Made from vegan ingredients that are clean enough to eat (although we don’t recommend it), Kaike products with names like Lip Frosting and Chocolate will leave you wanting more.
7. Scotch Porter
Scotch Porter is a Black-owned grooming brand that believes men deserve quality skincare too. Their line of shampoos, conditioners, and beard products can now be found at Target and online. Scotch Porter offers facial cleansers, moisturizers, haircare products, and accessories that are free from harmful chemicals and never tested on animals. With Scotch Porter, men can take care of their skin and hair while supporting a brand that shares their values.
Shop Scotch Porter products here
8. Ayele
Ayele is a beauty brand that offers cruelty-free and organic formulas at an affordable price. This brand has gained recognition for its highly effective products that help with acne and other skin issues. Ayele’s sunflower serum is particularly popular, but they also offer eyeshadows, beard oil, and a variety of other beauty and skincare products. With Ayele, you can achieve healthy, radiant skin without compromising your values.
9. Beauty Bakerie
Beauty Bakerie is a brand that stands out not only for its fun and creative products but also for its commitment to giving back. After battling breast cancer, the CEO of Beauty Bakerie went paraben-free, and her products are too. They are also cruelty-free and vegan. From lollipop lip liners to brownie bar palettes, Beauty Bakerie’s products are not only high-quality but also support orphans and orphanages around the world with every purchase.
Shop Beauty Bakerie products here
10. Kubra Kay
Kubra Kay is a beauty brand that aims to help people find comfort and confidence in their skin. The founder traveled to over 20 countries to source the best ingredients and practices for skincare. Kubra Kay offers a range of skincare products that are cruelty-free and vegan, tailored to different skin types. In addition to skincare, Kubra Kay also offers high-quality skincare and wellness tools to enhance your self-care routine.
Supporting Black-Owned Beauty Brands: A Lasting Commitment
These 10 Black-owned beauty brands are just the tip of the iceberg. By supporting these brands, we can make a positive impact on the beauty industry and society as a whole. However, it’s important to remember that this list is not exhaustive, and there are many other incredible Black-owned beauty brands to discover and support.
As conscious consumers, it’s vital that we continue seeking out and supporting Black-owned businesses, not just now, but always. By voting with our spending dollars, we can help create a more equitable and inclusive world.
So, the next time you’re in need of beauty or skincare products, consider choosing one of these Black-owned brands. You’ll not only be supporting entrepreneurs from marginalized communities but also contributing to a more sustainable and just beauty industry.